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Pop Art

The kings are dead long live the king!

Obviously, when a master dies, he leaves behind his artistic footsteps. Those of Andy Warrold and Roy Lichtenstein are ever present in a society where pop art is still very present. Advertising is no exception to the rule and Pop Art is constant survival with certain advertisers.

 

Warhola: When Pop Art allows advertising to shine


     "Any publicity is good publicity" Andy Warhol
 

Central figure in the Pop Art which is also the pioneer, Andy Warhol is arguably one of the artists who most contributed to the development of twentieth century advertising. His masterworks are also composed of some advertisements which he is the author.

       

Obviously, there is not Andy Warhol allowing advertising to make a dimension plusartistique. Robert Rauschenberg found but especially Roy Fox Lichtenstein.



 

 

Like many artistic movements, Pop Art has greatly influenced the twentieth century advertising. New codes most colorful, the product takes on a new dimension and advertisements follow logically. Today, the Pop Art is an integral part of the XXIst century decorative codes and is still present in advertising.