ARTvertising: Pub and art, art and pub, a cross-link

Pub and art, art and pub, a cross-link

Over the last two centuries, a strong link has developed between Art and Advertising.

This cross-sectional relationship starts largely in the late 19th century with a movement called "affichomanie" which promotes the work of artists such as Toulouse-Lautrec among others ... Leonetto Cappiello Posters are collected, they are a market value and become vétitables of art.

In the '20s and '30s, many artists such as Cassandra, Savignac sign of high quality poster.

Toulouse-Lautrec

In the United States, artists such as Norman Rockwell painting show with an impressive precision near photographic themes of American society and venture into the world of advertising.

At this time, it is the artists who advertise, but in the late 50s, this phenomenom is reversed and the consumer society will influence a major artistic movement: Pop Art. This is the world of advertising, slogans, logos that will give inspiration for major artists such as Andy Warhol, Roy Lichtenstein, Jasper Johns, James Rosenquist ...

Leonetto

In the 80s, many advertising themselves under the spotlight and we see Jean-Paul Goude, Jean-Batispte Mondino Chatiliez Etienne, Jean-Pierre Jeunet become future directors we know. The ideas are in museums: the milk is inspired by Vermeer, coffee by da Vinci, by Arcimboldo Perrier, Absolut with Mondrian, Dali ... and advertising call stars and artists to sing the praises of a brand c ... is the beginning of great sagas, Woolmark, L'Oreal ... brands dare create models of famous surnames uitilisant ... the Citroen Picasso is an example. The contemporary artist needs marketing and communication and communication needs of artistic values in order to make a difference.

arcimboldo-perrier