Art and advertising: Perrier fine bubbles and pop art of Roy Lichtenstein

 Roy Lichtenstein in the subway? A retrospective of the painter pop? No, a new commercial for Perrier. New posters, new name ("Perrier water" becomes "Perrier fine bubbles") and new packaging. The water does not change. Here's how the new with the old.

 This is a campaign Ogilvy Paris Joseph McDermott inspired paintings by Roy Lichtenstein pop which itself was inspired by the comics of the 60s. 

 

            Perrier sparkling poster, Roy Lichtenstein style, in the subway




   The image Perrier fine bubbles represents a woman's face framed tight, sideways glance, mouth open like a box of comic sentimental. Here the bubble does not express the thought of a love blinded (Oh Jeff I love you too) or abandoned (Maybe he'll Became ill and could'nt leave the studio) as in the paintings of Roy Lichtenstein pop. Bubble said a delighted astonishment consuming Perrier: "This is crazy, a Perrier with bubbles!" The exaggeration of the pleasure of the woman makes the image and ironic uses our complicity.

    Roy Lichtenstein reproduced frame printing dots of bd. In advertising Perrier sparkling, the image is smooth, without frame.

 

 

      Perrier lime (called the Sorcerer) and lemon Perrier (known as the Teaser)
                  Portraits made with lemons in the style of Arcimboldo
                                            Perrier poster, 1989





 
In 1989, advertising Perrier was inspired portraits compounds Mannerist painter Arcimboldo with the Sorcerer and the Teaser.

                                  Andy Warhol Perrier advertisment, 1983

                               Perrier poster by Andy Warhol, 1983


 

In 1983, Andy Warhol silkscreen realized for Perrier. Later, another poster Perrier takes Warhol codes: table divided into boxes with the same image repeatedly with various colors.

                                
                               Perrier-Andy Warhol-inspired